VIDEO: This episode of the Digital Health Revolution features Fabio Gratton, President of Ignite Health’s eastern division. Gratton talks about how the pharmaceutical industry has been influenced by social media and whether it is ready to engage Internet empowered consumers on their own terms.

Video: Irwin Redlener and Paul Simon co-founded the Childen’s Health Fund twenty years ago. For two decades CHF has delivered free health care to disadvantaged kids in 20 sites around the country in both rural and urban areas using mobile medical units.

Panelists discuss how established health sites try to stand out from the pack? How have old-line publishers moved beyond shovelware? What are portals doing to grab users’ attention? What are they doing to adapt to changing times and increased competition? Health portals vs. portals with health vs. old-line publishers vs. niches vs. service providers and more? How do they get the attention of advertisers and marketers?

Video: Broadband video, search engines, merging medical info with personal medical data, ad networks, and social media— efforts to mesh health and Web 2.0 abound. What’€™s working? What’s not? What’s next?