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The Blogging Revolution: Why Healthcare Will Be Transformed and How Other Industries Show the Way

Steve Rubel of Edelman talks about trends in technology, search and social networking. There is an erosion of trust in institutions such as the church, corporations, major league baseball. People do want to trust each other and turn to other individuals for credible information. People can use technology to bypass institutions to disseminate information to each other.

Power is now distributed from institutions to individuals. Individuals have launched blogs with open source software that are now read by millions.

How does all this apply to healthcare? Watch and learn…

This healthcare blogging keynote was a part of the Healthcare Blogging Summit at the Consumer Health World Conference in Washington DC. If you are interested in purchasing audio from the entire Consumer Health World Conference, please visit our online conference multimedia store.

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