eMarketing for the Pharmaceutical Industry
The User Generated Content Revolution — Understand how Your Reputation is Being Effected and What to do About It
People aren’t only searching online for information about your brand, products and services. They are talking about you! Reputation monitoring and management is more important than ever because consumer patients, physicians and bloggers are now shaping the discussion about your brand online with or without you. Learn how health focused social networks, blogs, wikis and community sites are one of your biggest challenges and also one of your biggest opportunities.
- Understand how user generated content is impacting your brand like never before
- Learn why and how your company must join the discussion online before it’s too late
- Discuss what you need to know so you can safely contribute your own content, research and educational information
- Receive the most important rules to community participation
- Take away new tools and resources that help you get involved, avoid risk and generate goodwill
Steven H. Krein, CEO, OrganizedWisdom.com
2007 Conference Highlights
Search Engine Pre-Conference Seminar
- Receive real-time actionable information you need to grow your business through search engine marketing
- Learn the ins-and-outs of search engine marketing from top search experts and the search engines themselves
- Network with fellow eMarketers and search engine industry professionals and discuss the trends in search engine marketing
- Hear how Pfizer has implemented a process to work within the evolving worldwide eMarketing privacy requirements
- NEW RESEARCH RESULTS PRESENTED! Hear the latest figures on U.S. consumer and physician Internet usage and review industry eMarketing spending priorities and patterns in 2007 and beyond
- Gilead Sciences presents on how to best position your eMarketing programs to your field sales force and senior management
- ALTANA Pharma AG discusses how to best leverage eAnalytics to create dynamic, actionable business intelligence for your eMarketing programs
- Hear new research results on how to identify and prioritize ways to express trustworthiness on branded Web sites
- Hear a case study on how one company integrated their email marketing campaign with a direct mail program
- Overcome hurdles of adoptions and persistency with one-on-one eMarketing plans using tailored online strategies
- Learn to target the recently diagnosed to increase engagement and acquisition of online health users
- Evolution Road, LLC, Manhattan Research, Yahoo!, Pfizer, Google and Nielsen/BuzzMetrics discuss how to best utilize blogging and other consumer generated content to you advantage
- Medical Broadcasting Company, HealthiNation and Comcast Spotlight discuss how pharmaceutical companies can best integrate prime time video into brand and condition messaging
- Hear statistics on physician online use and learn how to best allocate you online media expenditure in order to most effectively reach and influence their target physician audience
- Leverage an effective live online detailing channel to expanded physician access outside office hours
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