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Cause Marketing & Branding

Sarah Temple, Ogilvy PR, discusses current trends in cause marketing and health issues.

This discussion is from the meeting entitled “Empowering, Engaging and Embracing Women as Chief Health Decision Makers and Influencers” and co-chaired by Wendy Borow Johnson, President Media for Boomjmedia.com and Kelley Connors, President, KC Healthcare Communications.

The meeting, held at the Marketing to the New Healthcare Consumer Conference in Chicago on September 17th, 2007.

If you’re a brand marketer and interested in participating as an expert in future marketing events, please contact Kelley Connors, President, KC Healthcare Communications (kelley@kchealthcarecommunications.com) or Wendy Borow Johnson, President Media, Boomjmedia (wbjcmsa@gmail.com).