Integrating New Media & Traditional Media
Kris Matheney, of WongDoody. discusses how to combine new and traditional media to market to the consumer.
This discussion is from the meeting entitled “Empowering, Engaging and Embracing Women as Chief Health Decision Makers and Influencers” and co-chaired by Wendy Borow Johnson, President Media for Boomjmedia.com and Kelley Connors, President, KC Healthcare Communications.
The meeting, held at the Marketing to the New Healthcare Consumer Conference in Chicago on September 17th, 2007.
If you’re a brand marketer and interested in participating as an expert in future marketing events, please contact Kelley Connors, President, KC Healthcare Communications (kelley@kchealthcarecommunications.com) or Wendy Borow Johnson, President Media, Boomjmedia (wbjcmsa@gmail.com).
Discussion
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