The Digital Health Revolution - Organized Wisdom
In this episode we are joined by Unity Stoakes, cofounder of OrganizedWisdom.com. Stoakes’ company recently relauched as a “human powered” health-focused search engine. Interestingly, rather than taking aim at search giants Yahoo! and Google, Stoakes has focused on partnering with these companies in a bid to make them more useful and relevant to people looking for health-related information online. Stoakes discusses why OrganizedWisdom changed course and the impact of online search on patients.
The Digital Health Revolution is a biweekly WebTV show featuring the people who are using and making the digital technologies that are reshaping health around the world. Join host Fard Johnmar every two weeks to explore the people and technologies reshaping healthcare.
ScribeMedia is a convergent media company that helps organizations in health care, media, technology, and cleantech develop and execute new media strategies. ScribeMedia develops Web-based software applications such as social media platforms, live video webcasting tools, e-learning applications, and contest web sites. ScribeMedia produces media such as concerts, conferences, documentaries, TV and WebTV shows. ScribeMedia helps customers reach their target audience in new and engaging ways.
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Unity and OrganizedWisdom are on the right path here combining the best of tech driven search with human oversight. The site is cleanly laid out and both consumers and the health advertisers looking to reach them can do so in a safe and uncluttered environment. OrganizedWisdom is going to be a huge success.
Robert Kadar, CEO, Good Health Advertising, http://www.GoodHealthAdvertising.com