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Personalization, Privacy, Technology & Culture: Key Ingredients to Weigh & Balance

Steve Weissman leads a panel discussion at the Healthcare Communications Forum, hosted by Insight Forums.

A lot of times a hospital will have a family member calling on behalf of the injured or sick person. There is a need to communicate health care related information to someone other than the recipient of care. How does a hospital obtain permissions and ensure the family that their information will not leave the building?

The caregiver is often the last stop before a loved one is placed in a nursing home. Meeting the caregiver’s needs is as important as meeting the patients needs.

Successfully creating, producing, and delivering effective health care communications requires maintaining a precarious balance of especially complex issues: e.g., retrieving and presenting personal information on an EOB while still complying with privacy regulations, or imparting important program information to audiences of varying ages and ethnicities - and using the same technology backbone to achieve both!

This session explores these issues with a group of panelists selected specifically for their expertise in each of the key arenas. After watching this session, you will better understand the process, technical, and economic tradeoffs you’ll contend with when optimizing your communications process.

You’ll be better able to:

• Protect sensitive information while still providing access to it
• Achieve timeliness and completeness
• Orchestrate your systems components
• Avoid cultural land mines
• and more!

Moderator
Steve Weissman, Senior Analyst, Art Plus Technology

Panelists
Brian McKeen, Second Vice President for Compliance and Privacy Officer, AFLAC
Judy Roark-Mackey, Director of Marketing, Summit ElderCare
Christopher Nicholson, Director of Strategic Communications, Humana Inc.
Denise Miano, Chief Technology Officer, NEPS, LLC