Competition for Attention
Panelists discuss how established health sites try to stand out from the pack? How have old-line publishers moved beyond shovelware? What are portals doing to grab users’ attention? What are they doing to adapt to changing times and increased competition? Health portals vs. portals with health vs. old-line publishers vs. niches vs. service providers and more? How do they get the attention of advertisers and marketers?
Panelists
Stephanie Dolgins, VP-Women’s & Lifestyle, AOL
Marjorie Martin, SVP, General Manager, About.com Health
David Kang, SVP and Editorial Director, Rodale Interactive Services
David Kramer, CEO, Digitas Health
Moderator
Chris Schroeder, CEO and president, The HealthCentral Network
Discussion
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