Diabetes Reloaded
We produced this video for Diabetes Mine, an online community for people with diabetes. They wanted to show it at the annual American Diabetes Association Scientific Sessions Conference and then release it online.
The idea was to show that we stand at the dawn of a new era of patient empowerment that applies “consumerism” to health and medical care in ways never seen before.
The theme was Diabetes Reloaded, which stands for redefining not only the role of technology in managing chronic diseases, but also for the newfound self-confidence and ambitions of 21st century people living with health conditions. What’s special about this new web-enabled world of healthcare? It’s proactive, technology-based, empowered, revolutionary, against all odds, and – if needed – outside the establishment.
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