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At this life-changing, game-changing moment of economic turmoil, it’s more important than ever to connect with consumers on a human level. Those who “get it” stand to reap the benefits. Zaltman’s new study, “U.S. Economy and Its Impact on Americans” digs beneath the poll statistics into the consumer psyche for the deep metaphors and emotional drivers impacting consumer behavior today.

Video: I’ll make no bones about being a huge fan of Midnight Juggernauts. So when the opportunity came to interview them before their show with this small French band they’re touring with, I hopped like a Kangaroo. Get it? They’re Australian. Har.