In this Medical Tourism session, titled The Globalization of Healthcare-How International Networks Can Ease the US Burden, the panelists explore the perception of medical tourism in the US and the future of medical tourism in the context of a national and global health care crisis.
Medical Tourism is like a Toyota Corolla – a new approach to health care, an innovative product with mass market appeal, valued for high quality affordable pricing, and delivered through a global seamless network. That is the promise of medical tourism, a quality service that everyone can access globally at an affordable price.
But what is the reality? The 1975 Toyota Corolla was perceived as a low end automobile when it entered the US market. But this was the spearhead for Toyota into the US market and the beginning of a dramatic change in the US automotive industry. Today, in overseas healthcare, there is a foreign product trying to penetrate the US market, riding on the back of a crisis. Today the crisis is a health care crisis. In 1975 the crisis was the oil shock of the early 1970s. Medical Tourism, like the early Corolla, appeals to a fringe segment of the US population and is perceived as cheap, rather than good, with a limited sales and service network. This is version 1.0 of medical tourism – interesting but fragmented, signaling change but not adopted by the mass market.
Is medical tourism version 1.0 of a new health care model? Where is medical tourism going & what are the forces driving it?
Experts provide insight into the mega-trends behind medical tourism & how this consumer-driven initiative is creating a new, global platform for the delivery of lower cost healthcare
Ruben Toral, CEO, MedNet Asia
Ceani Guevara, Engagement Manager, McKinsey & Company
Paul Mango, Director, McKinsey & Company
This video is from Consumer Health World.
Register now for future Consumer Health World conferences.