Tom Small

  • Tom Small has written 17 posts for HealthDot @ ScribeMedia.Org
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HealthDot Pharma Report: Medicine, Booze, Hallucinogenic Reactions and More

Video: Today’s report follows a pharmaceutical bender: We look at bong-like delivery systems, the tangled road of medicine and booze, hallucinogenic drug reactions and a Vatican dispute over sexy time.

Brand Design for Health Care Business Advantage: Communications as a Strategic Lever

Video: Health care marketers face significant challenges to developing clear brands. The clutter of messages about “quality,” the barrage of “world-class” technology claims, and the proliferation of “Institute” names has resulted in a vast sea of sameness. Leading organizations in other industries - among them Starbucks, Target, Whole Foods, and Apple — are using the principles of brand design as a strategic driver, and an effective platform for market differentiation.

Courteous and Efficient Self-Service: Methods for Increasing Patient Satisfaction

Video: One of the best ways to improve customer satisfaction in any field is to empower those customers to tend to their own needs to the greatest degree possible. Happily, embracing such a philosophy self-service benefits the service provider as well by reducing the load on the call center and thereby lowering costs.

Meeting the Technology Challenge: ROI, TCO & Other IT ‘Gotchas’

Video: Technology systems that are fully up to the task of producing effective health care communications require more than just composition and output solutions - in fact, there are a multitude of moving parts that must be orchestrated, and many of the issues they raise aren’t even purely technical!

Communications as an Agent of Change: Pitney Bowes Builds a “Culture of Health”

Video: Recognizing that an organization’s overall success requires a healthy, engaged, and productive workforce, Pitney Bowes has created a “Culture of Health” that promotes healthy behaviors among employees, prevents disease and related complications, and results in overall long-term financial savings.

Personalization, Privacy, Technology & Culture: Key Ingredients to Weigh & Balance

Video: A lot of times a hospital will have a family member calling on behalf of the injured or sick person. There is a need to communicate health care related information to someone other than the recipient of care. How does a hospital obtain permissions and ensure the family that their information will not leave the building?

How Clear Communications Support Quality Care and Patient Safety

Video: Paul F. Levy, President & CEO, Beth Israel Deaconess Medical Center, delivers the keynote presentation at the Health Care Communications Forum, hosted by Insight Forums.

Pharma Report Episode 5 - Fat, Diarrhea, Viagra and Damien Hirst

VIDEO: The Pharma Report investigates fat, diarrhea, viagra and and the artist Damien Hirst in this episode’s whirlwind tour of the pharmaceutical world.

Seed-&-Venture-Stage Investor Outlook

speakers:
William Paiva, PhD, Sevin Rosen Funds
Jenny Morgan, Sterling Venture Partners
James MacDonald, First Analysis

This video is from Consumer Health World.
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HealthDot Pharma Report 04

Video: In Episode IV of the HealthDot Pharma Report we travel from the United States to Africa to Asia and back with a focus on diabetes debates (Avandia), online pharma fraud, the dangers of counterfeit malarial drugs, Nigeria’s lawsuit against Pfizer, a sensitive case of erectile malfunction and close it out with a look at Pharma Med (or combination) devices.

Most importantly, Episode IV introduces Pharma Girl. A deep trove of knowledge on all things pharmaceutical.