The User Experience with Health 2.0: Doctors and Patients
Video: Over the past six weeks we’ve interviewed doctors and patients about how they use Web 2.0 technologies to manage disease and conditions. We traveled from San Francisco to Brooklyn, with a pit stop in Second Life.
Trends in Health 2.0: Mark Bard - Manhattan Research
Video: Consumers rely on a combination of general search engines, such as Google and Yahoo!, to start the process and major health portals, such as WebMD, EverydayHealth, and About.com to drill into the details and deep content. Use of specific health portals is often dependent on the type of information required and if the consumer has an existing relationship, or loyalty, to a specific health site.
House Calls - Jay Parksinson
Video: Bill Crounse, Microsoft’s Health Care Industry Director, interviewed , MD, who has started a new practice that services patients entirely through the Internet and house calls.
The Digital Health Revolution - An E-patient Speaks
Video: After being diagnosed with Type I diabetes, Amy Tenderich went to one of the first places many Americans go for health information: the Internet. Unfortunately, Tenderich had a hard time finding useful and relevant health content. Rather than complaining, Tenderich decided to put her considerable writing skills to work and launched DiabetesMine.com.
Brand Design for Health Care Business Advantage: Communications as a Strategic Lever
Video: Health care marketers face significant challenges to developing clear brands. The clutter of messages about “quality,” the barrage of “world-class” technology claims, and the proliferation of “Institute” names has resulted in a vast sea of sameness. Leading organizations in other industries - among them Starbucks, Target, Whole Foods, and Apple — are using the principles of brand design as a strategic driver, and an effective platform for market differentiation.
Courteous and Efficient Self-Service: Methods for Increasing Patient Satisfaction
Video: One of the best ways to improve customer satisfaction in any field is to empower those customers to tend to their own needs to the greatest degree possible. Happily, embracing such a philosophy self-service benefits the service provider as well by reducing the load on the call center and thereby lowering costs.
Knowledge, Standards, and the Healthcare Crisis
What can be done to drive continuous improvements in care safety, quality and efficiency, which would enable people to remain healthy longer, manage chronic conditions more effectively, and receive the best possible healthcare delivered in the safest and most economical way? What will it take to foster widespread knowledge creation, use and evolution in our healthcare system? Why must developing a national health record system be so expensive? Aren’t there any easy, inexpensive ways to do it?
The Scope of Practice in a Convenient Care Environment
Bob Forster, MD of The Little Clinic: Paul Gorman, MD, of QuickHealth: Chris Kersey, MD, of RediClinic: Sandra Ryan, NP, of TakeCare Health Systems
This video is from Consumer Health World.
Register now for future Consumer Health World conferences.
Is Screening and Early Detection Always Good?
Screening technologies for diseases such as prostate and breast cancer are constantly improving. The media eagerly reports stories about new tests and the public devours them because the underlying assumption is that screening can only be good. But this premise is flawed.
Screening results can be ambiguous; they do not necessarily lead to better […]
Celebrating The Healthcare Entrepreneur
Gary Ahlquist, senior vice president with Booz Allen Hamilton, presents specialized perspectives, including the strategy-driven transformation of insurance companies, health plans, and health providers.
“It’s clear that the future of health care in the U.S. will be consumer-centric, but exactly how this will play out is still coming into
focus,” Ahlquist says in a recently co-authored paper […]
