Paper Kills: The National ePrescribing Patient Safety Initiative

ScribeMedia’s Peter Cervieri recently sat down with Microsoft’s Health Care Industry Director, Bill Crounse, to talk about healthcare information technology and general industry trends. According to Crounse, America is “the worst of the worst” among industrialized nations in healthcare IT, but there are some promising initiatives on the horizon.

One of the most exciting developments is the National ePrescribing Patient Safety Initiative, a free nationwide service that allows doctors to fill out prescriptions electronically. (See www.nationalerx.com for more information.) Backed by Microsoft and a consortium of companies (including Aetna, Allscripts, Cisco, Dell, Fujitsu, Google, Intel, Microsoft, Sprint Nextel, SureScripts, WellPoint, Wolters Kluwer Health), payors, and academic institutions, this new web service allows doctors to write prescriptions over the Internet, and promises to clear away some of the paper clutter from the American health care system.

Paper kills—not just trees, but health care quality. Every year, some 1.5 million Americans end up in hospitals, emergency rooms, or with injuries due to prescription mistakes, according to the National Academy of Sciences’ Institute of Medicine. And many of these mistakes could be prevented by using an electronic system. Currently, only about 5% of American physicians fill prescriptions electronically, a measly statistic compared to European standards. With over 90% of physicians writing electronic prescriptions, Europe has gone almost entirely electronic.

Things are about to change. In a few years, doctors will no longer be able to practice medicine without getting up to speed on healthcare IT, says Crounse. IT is poised to transform medicine in so many ways. For example, a quarter of all office visits could be turned into virtual visits, saving money for physicians and patients. Calling to make an appointment, taking time off work, and sitting in a waiting room are not essential for every type of visit. The technology available in today’s world obviates these cumbersome steps. Doctors could be doing much more work from home, emailing and communicating over the phone as they sit in front of the fireplace. So why isn’t this happening now? In order to provide IT-mediated services, doctors must be reimbursed, and the system has yet to accommodate, explains Crounse.

Inspiring examples of healthcare IT abound across the world. Providers in Europe and Asia are practicing telemedicine, or care at a distance, via messaging, email, and broadband video over smart phones. Services traditionally delivered in hospitals and clinics are moving into are being delivered in outpatient and virtual settings. Home care and extended care are becoming increasingly sophisticated with technology; patients can receive care at home rather than in hospitals and nursing homes, and enormous amounts of money are saved in the process.

There is a reason that other countries are so far ahead of the United States, and it’s not for lack of technology, Crounse says. In other parts of the world, health care is a public sector economy, and government has pushed hard for IT development. Here in America, where health care is driven by both private and public interests, the transition away from paper is harder to organize. We need a two-pronged push in America, private and public spheres working together. Some innovative payors and self-insured employers recognize the benefits of eHealth services and have already begun reimbursing for them, but for eHealth to really get off the ground, the government must provide incentives.

Eliminating paper will not cure all of our health care woes, however. Technology can drive down health care costs, Crounse says, but Americans must also realize that their health spending habits are unsustainable. Our per capita spending rate is a whopping $6700 per year—twice that of almost every nation in the world. Health insurance as we know it, including coverage of massage therapy, acupuncture, and preventive medicine, cannot survive indefinitely. In the future, we will all be paying more as individuals, and we must take more personal responsibility for our health—deciding not to smoke, exercising regularly, etc. Attitudes must change; expectations must change.

Crounse has begun his own HealthBlog (http://blogs.msdn.com/healthblog/), where he shares thoughts on health topics ranging from his personal experiences in hospitals to universal issues of health care IT, and industry trends, costs and coverage.

Connecting the Dots: A Dynamic Evolving Vision

Knowledge is powerful medicine. It reduces healthcare costs and improves the quality, effectiveness and efficiency of care delivered.

Patients and their caregivers are empowered by using new communication technologies so as to improve their access to health knowledge (and even wisdom), self-care, decision support, referral, consultation and triage services.

The current trend towards consumer-driven healthcare and capitated, integrated healthcare systems, with the assumption of financial risk-taking on the part of physicians, and patients hasten adoption of these innovative care management solutions. Providing timely knowledge through local community healthcare utilities via easy-to-access learning modules (utilizing words, pictures and sounds), to providers in their offices and homes, to patients and their caregivers at home and other points-of-care, to employees at their worksites, in the language of their choice, is an achievable objective.

Expanded use of the telephone, the most underutilized medical communications device (MCD) along with newer, more robust communication technologies (web appliances) can be expected to reduce costs, and improve access to quality care. The provision of two-way electronic knowledge services, along provider-patient networks and into and out of the home and worksite, will:

  • improve the efficiency of clinical data collection and reporting;
  • create a knowledge base that accelerates dynamic best practice guidelines;
  • encourage continuous care management of patients with chronic conditions;
  • improve patient comprehension and compliance;
  • increase the quality-of-care delivered (via home monitoring and surveillance of
  • physiologic, cognitive, affective, and behavioral status on an as needed basis);
  • more readily assess risk status and promote earlier proactive ‘best of practice’
    interventions;
  • reduce the frequency of unnecessary admissions, office visits and the number of ‘required’ home visits by allied healthcare professionals.

The increasingly integrated application of interactive telecare communications, i.e. – interactive voice response technology, personal computers, multimedia training, cable TV and secure, internet connectivity fundamentally alters current healthcare business.

The two most promising applications of these communications technologies are the management of care delivery across the highly complex and fragmented continuum of disparate providers and the initiation of services at the most appropriate place and time.

Care Across the Continuum

Five years ago, making health information available across a network of providers was only a hoped-for fantasy. Today, information and knowledge technologies (IKT) is making that dream a reality. Community Healthcare Information Networks (CHINs) and Utilities (CHIUs), linking patients to patients, patients to physicians, physicians to physicians, physicians to hospitals, hospitals to other institutions, and all of them to payors, are being designed and implemented.

Demand and Disease Management Technologies

We have witnessed the design and implementation of marketing responses to consumer,
employer and payor ‘wants and needs’.

These have included:

  • the adoption of voice and key pad data entry via the telephone and computer,
  • the exchange of information and knowledge counseling with support groups,
  • the utilization of a more secure and structured internet, of interactive television, of automated home monitoring systems, of nurse advice hot lines and most recently of emerging wireless communication technologies.

All of these have expanded greatly during the last years of the 20th century.

Such user-friendly technologies enable patients to participate at new levels of involvement in their own healthcare, with or without interfacing with traditional providers. With mounting financial incentives to by-pass costly hospital and specialty service providers, true ‘managed care’ organizations (and a plethora of ‘managed cost’ entities), pharmaceutical companies and numerous start-up vendors now offer a wide range of care management strategies for virtually every chronic care condition.

Unfortunately, many of these strategies were implemented in an ad hoc, and fragmented manner. A comprehensive, integrated approach to the deployment of these rapidly emerging management solutions could be consolidated so as to avoid confusion, costly duplication and conflicts among key stakeholders.

Opportunities for Managed Care Connectivity

Appropriately designed, implemented and maintained communication channels make it possible to provide inexpensive, efficient and engaging linkages across the local healthcare community. Many companies, integrated delivery systems, pharmaceutical and managed care organizations recognize that the telephone and the internet are excellent marketing and connectivity tools for:

  • instant and comprehensive dissemination of timely, provider specific knowledge such as health plan costs and benefits, physician site locations and biographical profiles, and urgent care advice from call centers staffed by competent professionals,
  • access to clinical guidelines and decision support,
  • access to an individuals longitudinal personal health record (provided authorized consent has been obtained),
  • member health status and risk assessment information gathering by robotic voice response via outbound telephony,
  • structured and secure e-mail messaging between providers across the care continuum and directly into patients homes,
  • a communications forum or professionally moderated chat lrooms (typing rooms) for patients with chronic disease conditions wishing to communicate with other patients about common conditions, experiences and treatment strategies,
  • enrollment for self-help training programs, on-line teleconferences and participation in regularly scheduled healthcare seminars by telephone, television or via internet connectivity,
  • secure areas of communication channels (intranets, virtual private networks) used to disseminate information to select audiences, e.g., clinical updates, management reports, and marketing promotions,
  • cost effective connectivity to private WANs, and public CHINs and CHIUs to access geographically remote care sites or other providers anywhere.

Perhaps the contemplated deployment of the National Healthcare Information Infrastructure (NHII) will accelerate the manifestation of this evolving vision. On the interim providers and payors would do well to come over to the solution side of this growing healthcare challenge.

Ronald J. Pion MD
Healthcare Strategist
rpion AT mdtel DOT com

How Social Computing is Transforming the Healthcare Industry

At the forefront of a wave of innovation and entrepreneurialism taking place in online healthcare, OrganizedWisdom (http://www.organizedwisdom.com) is a health-focused social network for consumers, physicians and anyone with health wisdom to share. Leveraging the “Wisdom of Crowds,” OrganizedWisdom aligns doctor-reviewed and user-generated health content to help people make better health decisions. Its patent-pending technology and unique organizing structure makes it easy for people to transform health experiences into valuable wisdom to help others.

OrganizedWisdom reaches health information seekers through its health community portal and more than 35 condition-specific health wisdom centers including BreastCancerWisdom.com, DiabetesWisdom.com, HeartburnWisdom.com and ProstateCancerWisdom.com.

In a recent, article featured on the company’s blog (http://blogs.wisdom.com) and republished with permission here, OrganizedWisdom co-founder Unity Stoakes outlines 10 ways social computing is transforming the healthcare industry:

Collaboration is nothing new to the health care industry. Scientists, physicians, health organizations, and educational institutions have networked, shared information, and worked together to solve the world’s biggest health care challenges forever. But only recently, as a result of new Internet technologies, have individuals been empowered to join this same discussion in a meaningful, collective way.

1. Information Windows Have Closed
New health-focused social networks, search engines and content distributors are making it easier for anyone to have access to the same information at the same time. That means the health care industry needs to educate consumer patients at the same time they educate physicians. Consumers now have access to information that was once privileged only to the industry. Social computing makes it possible for almost anyone to quickly arm themselves with information, ask more questions, and take charge of their health decisions like never before.

2. Collaboration is Making Us Smarter
Now that it’s less expensive, faster, and easy for health groups, physicians, health organizations, and consumers to connect and collaborate, everyone is getting smarter. People are learning about new treatments, alternative solutions, less expensive options, and helping each other connect the dots with complicated health issues.

3. It’s Now Possible to Dialog Directly with Patients
For the most part, the health care industry has been based on the “few to many” approach to communications, marketing, product development, etc. Technology is making it possible (and necessary) for the industry to connect with all of their constituencies in a more personalized, relevant way. These new direct links with consumer patients, for example, could mean better product design, new treatments, more effective trials, and ultimately more personalized health solutions.

4. Transparency is a Requirement
Social networks are lifting the veil of an often blurry and complex industry. People want to understand more about the companies providing their health care. They are learning about alternative treatments. And they are demanding a more open and forthright culture from the industry. Social networks are breeding savvy consumers, who are giving their trust to those who are opening the curtain and helping communicate in more transparent ways.

5. Word of Mouth Marketing
Friends and family have shared and spread important wisdom since the beginning of time. But now, via social networks, they can do so with a click of a button. This means that industry marketers will need to rethink how they focus their efforts. They must figure out transparent and effective ways to leverage word of mouth marketing in a hyper-connected world.

6. Knowledge Now Lives Forever
Over time community driven knowledge bases will become smarter and more meaningful. Archived information, shared wisdom, and personal experience has a much longer life span than ever before.

7. Wisdom of Crowds
The collective experience from millions can now be assembled to help people see trends, make decisions, and learn what worked (or didn’t work) for millions of other people. Access to this data will change how people make their health care decisions in the future, and perhaps impact the very types of health related products and services that become available.

8. The Long Tail Effect
Health care will open up to thousands of new micro-segments, as the health industry, learns that there is big business in small niche focused health care needs. There will be new treatments and solutions for even the most rare of health conditions. It is also likely, that social networks will make it easier for the health care industry to identify new areas they need to focus on developing solutions for.

9. Costs Driven Down
Over time, education and collaboration will force the industry to find innovative ways to keep costs down. People will get better access to health care at more affordable prices because they will be able to find other options and new solutions.

10. Privacy Fears Replaced by a Culture of Collaborative Action
For many important reasons, personal privacy is critical when health issues are concerned. But as we are seeing online in message boards, blogs, and Web sites, many are standing up and saying: I want to share my wisdom to help other people. Social networks that empower consumers and put them in control of their personal health information, are giving individuals the choice to make decisions about what they share and what they don’t. This new culture of openness will require additional protections, but overall we will all benefit from a more intelligent and collaborative base of knowledge, experience and progress.

It is exciting to see all of the innovation occurring in the health care industry today. New technologies, empowered consumers, and better information, will ultimately help us all. Those companies who learn to participate transparently, and leverage the force of these new networks, will ultimately succeed.

e-Learning in the Hospital

David Guralnick, host of Truth in e-Learning, sits down with Sherry Warren, Learning and Development Project Manager, St. Thomas Health Services to talk about their changing e-Learning model to train internal employees.

Our e-Learning platform of choice is, of course, ScribeStudio.com. ScribeStudio is an easy-to-use swiss army knife e-learning toolkit, providing all the tools a subject matter expert needs to quickly and easily author and upload multimedia content, package that content in the form of an online course, publish it to a password protected learning site, control who can and cannot log in, collect from learners through built-in e-commerce, and manage and communicate with learners while they are online. Oh, and ScribeStudio doesn’t require any technical prowess. It’s for non-technical people.

Social Media Takes Health Care By Storm

Sermo (http://www.sermo.com), the fastest growing online community created by physicians for physicians, has already seen the impact of its mission to improve patient care positively influencing the practice of medicine in the U.S. Thousands of Physicians across all specialties are now relying on Sermo regularly to ask questions of each other and post observations – sharing hard-hitting medical insights and treatment advice – 24/7. Since launching just 10 weeks ago, Sermo has experienced exponential growth with thousands of physicians, in over 30 specialties and from all 50 states, joining the forum. Members are now logging more than 600 hours per week in total usage, which continues to grow 20 percent week over week. In addition, registered users are increasing at an average weekly rate of 17 percent.

On Sermo, important observations, termed “signals,” are separated from “noise” by physicians nationwide, who corroborate or dispute, and rank the importance of each observation. The Sermo system reports the consensus in real-time and physician interest pushes the most important issues to the top. This means the time it takes for an initial observation to move from the individual physician to valuable, actionable information (broadly vetted by and disseminated throughout the medical community) can be as short as a few hours. Previously, this could take months, and for large numbers, even years. The result is better patient care and improved outcomes through earlier insight.

“Sermo is an extremely valuable resource that is now a part of my daily routine – I believe it will make a dramatic improvement in the medical community,” said Dr. Jason Jaronik, an emergency medicine physician at St Joe Regional Medical Center in South Bend, Indiana. “The ability to quickly log on and receive multiple insights to a question is an informal – yet extremely effective – way to continue my medical education by learning from other physicians who share insights based on their experiences. I recently posted a question about a patient who had corneal abrasions and received an answer within minutes from an ophthalmologist who recommended something that I had not been offering – it helped the patient and taught me a new technique, instantly.”

Recent questions from physicians show the variety of topics discussed on Sermo:

  • Should we do CT angiography instead of an LP in acute headaches?
  • How do you screen for asymptomatic ischemic heart disease?
  • For cirrhotics would you use fresh frozen plasma or albumin as a colloid?
  • Shouldn’t a patient be on an 80mg dose of Lipitor after a myocardial infarction?
  • Should lithium be the initial treatment for Bipolar Disorder?
  • Does vitamin D supplementation reduce the risk of type 1 diabetes?
  • Has anyone seen large pulmonary emboli develop after treatment with Factor activated VII?
  • Should we be screening for lung cancer with CT scans in high-risk populations?

“Sermo is great not only for posting my own observations and thoughts, but for quickly receiving quality insight and information to questions that arise or situations that are new to us and in which someone from the Sermo community might have experience,” said Dr. Erik A. Maus, an Assistant Professor in the Hermann Center for Wound Healing and Hyperbaric Medicine at the University of Texas in Houston. “I have received a good amount of quality insights on some very perplexing situations – Sermo allows me to communicate and ask questions of other colleagues all over the nation who are involved in patient care – the freedom to exchange insights in a protected community has been invaluable. The more minds involved in medicine, the better.”

By Physicians, For Physicians
Collaborative wisdom has long been a fixture in medicine, but grand rounds, the doctor’s lounge, and even cafeterias are no longer venues in which physicians consult with their colleagues as they have in the past. Significantly, with the trend towards outpatient care in America’s healthcare system, physicians have lost everyday opportunities to share ideas and compare experiences with their colleagues.

At Sermo, physicians offer medical insights, learn from each other’s experiences, and most importantly, discuss how they can improve patient care. With the ability to easily ask questions of thousands of colleagues nationwide, physicians find that Sermo instantly expands their treatment arsenal. Even professionals in the most remote of areas – where resources and colleagues are often limited – can leverage the collective brainpower of colleagues across specialties and practice settings, from office-based to hospital and academic teaching institutions.

“Our fast growth and high adoption rate demonstrate a clear information void among physicians,” said Daniel Palestrant, Founder and CEO, Sermo. “Building consensus around any healthcare or medical issue today is a slow and arduous process. Sermo is changing this by giving physicians their own collective voice and allowing them to work together, in real-time, to deliver the best ‘front line’ medicine possible.”

About Sermo
Launched September 2006, Sermo is already the fastest growing online community, created by physicians for physicians. Its Web-based platform provides a medium for physicians to aggregate observations from daily practice then — rapidly and in large numbers — challenge or corroborate each other’s opinions, accelerating the discovery of emerging trends and new insights on medications, devices, and treatments. Through Sermo, physicians exchange knowledge with each other the minute it is learned, and gain insights from colleagues as they happen instead of waiting to read about them in conventional media sources. Sermo harnesses the power of collective wisdom and enables physicians to discuss new clinical findings, report unusual events, and work together to dramatically impact patient care. For more information visit www.sermo.com.

Interview: Robin Felder, Medical Automation Research Center, University of Virginia

Robin wants to eliminate health insurance companies and create a single payor system combined with Health Savings Accounts. The government would act as a safety net for catastrophic situations.

Technology will only be useful if it applies to the proper financial infrastrure. Why not create Health Savings Plans and incentivize people to judiciously manage their health care dollars. Consumers would be empowered.

Interview: Bill Crounse, Microsoft

At the Consumer Health World Conference in DC I had a chance to catch up with Bill Crounse, Health Care Industry Director for Microsoft, to talk about the role technology can play in health care.

Everyone is focused on providing higher quality care, lower cost, and better service. 80% of health care business in the US is conducted on paper, so there is a long way to go and many opportunities for technology to help.

No matter what kind of system we live under (free market, single payor), health care is rationed. It is a finite resource. That is the contraint we live with.