Brand Design for Health Care Business Advantage: Communications as a Strategic Lever
Video: Health care marketers face significant challenges to developing clear brands. The clutter of messages about “quality,” the barrage of “world-class” technology claims, and the proliferation of “Institute” names has resulted in a vast sea of sameness. Leading organizations in other industries - among them Starbucks, Target, Whole Foods, and Apple — are using the principles of brand design as a strategic driver, and an effective platform for market differentiation.
Courteous and Efficient Self-Service: Methods for Increasing Patient Satisfaction
Video: One of the best ways to improve customer satisfaction in any field is to empower those customers to tend to their own needs to the greatest degree possible. Happily, embracing such a philosophy self-service benefits the service provider as well by reducing the load on the call center and thereby lowering costs.
Meeting the Technology Challenge: ROI, TCO & Other IT ‘Gotchas’
Video: Technology systems that are fully up to the task of producing effective health care communications require more than just composition and output solutions - in fact, there are a multitude of moving parts that must be orchestrated, and many of the issues they raise aren’t even purely technical!
How Clear Communications Support Quality Care and Patient Safety
Video: Paul F. Levy, President & CEO, Beth Israel Deaconess Medical Center, delivers the keynote presentation at the Health Care Communications Forum, hosted by Insight Forums.
Talk Tank: Sparking Conversations Between Women and Marketers
VIDEO: Talk Tank is a Women’s health forum that sparks conversations and dialogue between women and marketers. Women want to participate in a forum that includes other women, to hear their experiences, and to learn from them. Talk Tank provides the opportunity to do so.
Integrating New Media & Traditional Media
VIDEO: Kris Matheney, of WongDoody. discusses how to combine new and traditional media to market to the consumer.
Myths Debunked: Today’s Women & Multi-Cultural Marketing
VIDEO: Sheila Thorne, of the Multicultural Marketing Group, discusses multi-cultural marketing and marketing to today’s women.
Cause Marketing & Branding
VIDEO: Sarah Temple, Ogilvy PR, discusses current trends in cause marketing and health issues.
E-Technology & Health: Engaging Women in An Age of Innovation
VIDEO: Meg Columbia-Walsh of CommonHealth discusses the changing ideals and new ways of marketing to women using new technology.
The Johnson & Johnson Blog
VIDEO: The Digital Health Revolution — Today’s show features a candid conversation with Marc Monseau, of Johnson & Johnson. Earlier this year his company became one of the first large health corporations to start an official corporate blog.
