David Miller: Partner & Director of Brand Strategy, STOKE, discusses brand design at the Healthcare Communications Forum, hosted by Insight Forums.

Health care marketers face significant challenges to developing clear brands. The clutter of messages about “quality,” the barrage of “world-class” technology claims, and the proliferation of “Institute” names has resulted in a vast sea of sameness. Leading organizations in other industries - among them Starbucks, Target, Whole Foods, and Apple — are using the principles of brand design as a strategic driver, and an effective platform for market differentiation.

This session provides insights into how brand design is being and can be used in the context of health care to create high-performance businesses.

Watch this session and you will learn:

• How brand design correlates to business performance
• How to measure the performance of your brand and compare it to your competitors’
• How to integrate brand design into your strategic planning and to organize brand design programs within your organization
• How to use brand design to shape your customers’ perceptions

David Miller

David Miller
Partner & Director of Brand Strategy, STOKE

David Miller has a diverse background in strategic marketing and brand development. As a founder of STOKE, a Seattle-based brand design firm, he works with leading health care, financial service, technology, and consumer product clients, using research and strategic planning to guide clients to the organizational change and market positioning that creates winning brands.

Mr. Miller has worked with GE Healthcare, Starbucks, McDonalds, Swedish Medical Center, Colliers International, Callison, Fred Hutchinson Cancer Research Center, AAA, Safeco, The Bill and Melinda Gates Foundation, the University of Washington, and Children’s Hospital. His work has been recognized by Advertising Age magazine with the “Newspaper Marketer of the Year” award, and The Puget Sound Business Journal recognized him as one of Washington’s “40-under-40,” placing him among the top young business leaders in the Northwest. He was named as one of Graphic Design USA’s “50 People to Watch.” A noted public speaker and guest lecturer at the UW’s MBA program, his writing has been published in Brandweek, HOW Magazine, Communication Arts and Marketing.

Mr. Miller has served as President of Marketing Communication Executives International (MCEI), on the board of The Fred Hutchison Cancer Research Center-Business Alliance, and as board chair to the American Marketing Association in Seattle.

Stephanie Monette, Senior Systems Analyst, St. Mary’s Health Plans talks about increasing patient satisfaction at the Healthcare Communications Forum, hosted by Insight Forums.

One of the best ways to improve customer satisfaction in any field is to empower those customers to tend to their own needs to the greatest degree possible. Happily, embracing such a philosophy self-service benefits the service provider as well by reducing the load on the call center and thereby lowering costs.

St. Mary’s Health Plan has achieved this twin outcome by deftly applying Web technology to its patient interactions. Members have online access to eligibility requirements, referrals and authorizations, claims status, and much more, and satisfaction rates have increased as a result.
This session will detail how St. Mary’s came to implement its self-service program, the business and technology challenges it faced when doing so, and the benefits it realized as a result.

Stephanie Monette

Stephanie Monette
Senior Systems Analyst, St. Mary’s Health Plans

Stephanie Monette has been in the healthcare industry with Saint Mary’s for 15 years. In that time, she has held many positions in several departments: claims, provider relations, member services, and client services. Now Senior Systems Analyst, she participated in the implementation of Healthx for Saint Mary’s online enrollment, and member, provider, and employer services.

Ms. Monette is now the superuser and trainer, and is responsible for the activities related to system support, maintenance, development, utilization, and enhancement of Saint Mary’s Health Plans computer databases. She is very active in the Northern Nevada Association of Health Underwriters and has held the positions of Secretary, Awards chair, State Secretary, and currently, local President.

Elizabeth Gooding, President, Art Plus Technology, leads a technology panel discussion at the Healthcare Communications Forum, hosted by Insight Forums.

Technology systems that are fully up to the task of producing effective health care communications require more than just composition and output solutions - in fact, there are a multitude of moving parts that must be orchestrated, and many of the issues they raise aren’t even purely technical!

This session delves into the design, programming, and business influences that must be addressed lest even the best-intentioned initiative be derailed. Our panelists describe how today’s leading offerings address these issues and will share their perspectives on what the future may hold.

Moderator
Elizabeth Gooding, President, Art Plus Technology

Panelists
Pete Ranft, Account Manager, Exstream Software
Mark Patton, Chief Operating Officer, Healthx
Robert Wickham, Senior Vice President for Operations and Strategy, NEPS, LLC

Paul F. Levy, President & CEO, Beth Israel Deaconess Medical Center, delivers the keynote presentation at the Health Care Communications Forum, hosted by Insight Forums.

Paul F. Levy President and Chief Executive Officer, Beth Israel Deaconess Medical Center

Paul F. Levy was named President and Chief Executive Officer of Beth Israel Deaconess Medical Center in January 2002. A major patient care, research, and teaching affiliate of Harvard Medical School, and a founding member of CareGroup Healthcare System, Beth Israel Deaconess is the third-largest recipient of National Institutes of Health research funding among independent U.S. teaching hospitals.

Mr. Levy served as Executive Dean of Harvard Medical School before joining BIDMC. He established a national reputation as an administrator with his service as the executive director of the Massachusetts Water Resources Authority, the agency charged with the cleanup of Boston Harbor, one of the largest pollution-control projects in the world. He has also served as chairman of the Massachusetts Department of Public Utilities and Director of the Arkansas Department of Energy.

Before joining Harvard Medical School, Mr. Levy was adjunct professor of environmental policy at MIT, where he taught infrastructure planning and development and environmental policy for seven years. He has also maintained an independent consulting practice, providing strategic, negotiation, and regulatory advice to firms in the energy, water, and telecommunications arenas.

Mr. Levy holds Bachelor’s degrees in Economics and Urban Studies and Planning, and a Master’s in City Planning from MIT. He is the co-author of Negotiating Environmental Agreements (Island Press, 1999). He coaches girls’ soccer, referees youth soccer, and plays on a coed adult team.

Talk Tank is a Women’s health forum that sparks conversations and dialogue between women and marketers. Women want to participate in a forum that includes other women, to hear their experiences, and to learn from them. Talk Tank provides the opportunity to do so.

Talk Tank is a town hall meeting with real women, getting their real, honest perspectives. It is also a participatory WebTV series that explores women’s health issues and encourages women to connect with each other and the guests.

This discussion is from the Talk Tank, a new WebTV series that explores Women’s health issues. To learn more about TalkTank, or to recommend a speaker for our event series or a future guest on the show, please visit the TalkTank web site.

Talk Tank is produced by KC Healthcare Communications and ScribeMedia.org.

KC Healthcare Communications is a marketing and public relations consultancy that helps companies create profitable relationships with the Chief Health Officer today (CHO) today: Women.

Women not only make 80% of the household health decisions, but they influence and advocate for our friends, the workplace, families and communities.

What do we know about women and health?

We’re a team of healthcare advertising, PR and marketing pros who know women, primarily because we ARE women. But, we also have over 50 years of combined healthcare PR, marketing and research experience with major pharmaceutical, advocacy and public health organizations.

KC Healthcare Communications can help brands to get “IN the Loop” and gain an inside edge — through conversations with health-engaged women, the media, and healthcare professionals, we will build your brand’s value.

Kris Matheney, of WongDoody. discusses how to combine new and traditional media to market to the consumer.

This discussion is from the meeting entitled “Empowering, Engaging and Embracing Women as Chief Health Decision Makers and Influencers” and co-chaired by Wendy Borow Johnson, President Media for Boomjmedia.com and Kelley Connors, President, KC Healthcare Communications.

The meeting, held at the Marketing to the New Healthcare Consumer Conference in Chicago on September 17th, 2007.

If you’re a brand marketer and interested in participating as an expert in future marketing events, please contact Kelley Connors, President, KC Healthcare Communications (kelley@kchealthcarecommunications.com) or Wendy Borow Johnson, President Media, Boomjmedia (wbjcmsa@gmail.com).

Sheila Thorne, of the Multicultural Marketing Group, discusses multi-cultural marketing and marketing to today’s women.

This discussion is from the meeting entitled “Empowering, Engaging and Embracing Women as Chief Health Decision Makers and Influencers” and co-chaired by Wendy Borow Johnson, President Media for Boomjmedia.com and Kelley Connors, President, KC Healthcare Communications.

The meeting, held at the Marketing to the New Healthcare Consumer Conference in Chicago on September 17th, 2007.

If you’re a brand marketer and interested in participating as an expert in future marketing events, please contact Kelley Connors, President, KC Healthcare Communications (kelley@kchealthcarecommunications.com) or Wendy Borow Johnson, President Media, Boomjmedia (wbjcmsa@gmail.com).

Sarah Temple, Ogilvy PR, discusses current trends in cause marketing and health issues.

This discussion is from the meeting entitled “Empowering, Engaging and Embracing Women as Chief Health Decision Makers and Influencers” and co-chaired by Wendy Borow Johnson, President Media for Boomjmedia.com and Kelley Connors, President, KC Healthcare Communications.

The meeting, held at the Marketing to the New Healthcare Consumer Conference in Chicago on September 17th, 2007.

If you’re a brand marketer and interested in participating as an expert in future marketing events, please contact Kelley Connors, President, KC Healthcare Communications (kelley@kchealthcarecommunications.com) or Wendy Borow Johnson, President Media, Boomjmedia (wbjcmsa@gmail.com).

Meg Columbia-Walsh of CommonHealth discusses the changing ideals and new ways of marketing to women using new technology.

This discussion is from the meeting entitled “Empowering, Engaging and Embracing Women as Chief Health Decision Makers and Influencers” and co-chaired by Wendy Borow Johnson, President Media for Boomjmedia.com and Kelley Connors, President, KC Healthcare Communications.

The meeting, held at the Marketing to the New Healthcare Consumer Conference in Chicago on September 17th, 2007.

If you’re a brand marketer and interested in participating as an expert in future marketing events, please contact Kelley Connors, President, KC Healthcare Communications (kelley@kchealthcarecommunications.com) or Wendy Borow Johnson, President Media, Boomjmedia (wbjcmsa@gmail.com).

Welcome to The Digital Health Revolution, a biweekly WebTV show featuring the people who are using and making the digital technologies that are reshaping health around the world.

Today’s show features a candid conversation with Marc Monseau, of Johnson & Johnson. Earlier this year his company became one of the first large health corporations to start an official corporate blog. In this installment, Marc talks about the evolution of his corporate blog, JNJ BTW, and how social media is influencing the health industry.

Join host Fard Johnmar every two weeks to explore the people and technologies reshaping healthcare.

ScribeMedia is a convergent media company that helps organizations in health care, media, technology, and cleantech develop and execute new media strategies. ScribeMedia develops Web-based software applications such as social media platforms, live video webcasting tools, e-learning applications, and contest web sites. ScribeMedia produces media such as concerts, conferences, documentaries, TV and WebTV shows. ScribeMedia helps customers reach their target audience in new and engaging ways.