The Digital Health Revolution-Fabio Gratton
VIDEO: This episode of the Digital Health Revolution features Fabio Gratton, President of Ignite Health’s eastern division. Gratton talks about how the pharmaceutical industry has been influenced by social media and whether it is ready to engage Internet empowered consumers on their own terms.
Competition for Attention
Panelists discuss how established health sites try to stand out from the pack? How have old-line publishers moved beyond shovelware? What are portals doing to grab users’ attention? What are they doing to adapt to changing times and increased competition? Health portals vs. portals with health vs. old-line publishers vs. niches vs. service providers and more? How do they get the attention of advertisers and marketers?
Emerging Models: HealthContent & Web 2.0
Video: Broadband video, search engines, merging medical info with personal medical data, ad networks, and social media— efforts to mesh health and Web 2.0 abound. What’€™s working? What’s not? What’s next?
Deals: Rollups, Investments, Start-ups & More
Video: The health-and-wellness media space is one of the hottest around when it comes to M&A and venture capital investments. What are buyers and investors looking for? How long can that continue?
Steve Case Interview
Video: Steve Case, chairman and CEO of Revolution LLC, a co-founder of America Online, discusses changes in online health.
Trends in Health 2.0: Mark Bard - Manhattan Research
Video: Consumers rely on a combination of general search engines, such as Google and Yahoo!, to start the process and major health portals, such as WebMD, EverydayHealth, and About.com to drill into the details and deep content. Use of specific health portals is often dependent on the type of information required and if the consumer has an existing relationship, or loyalty, to a specific health site.
Steve Case Predictions for Health Care
Video: Steve Case, CEO of Revolution Health, believes 8 things will happen in health care in the next decade.
Health 2.0 - Matthew Holt & Indu Subaiya
VIDEO: Matthew Holt and Indu Subaiya are the co-founders of the Health 2.0 conference. Digital Health Revolution traveled to San Francisco to talk with Holt and Subaiya about the Health 2.0 movement. What is it? Where is it going? And is it just another tech buzzword?
HealthDot Pharma Report: Medicine, Booze, Hallucinogenic Reactions and More
Video: Today’s report follows a pharmaceutical bender: We look at bong-like delivery systems, the tangled road of medicine and booze, hallucinogenic drug reactions and a Vatican dispute over sexy time.
AIDS on Film: Jay Corcoran
VIDEO: Documentary filmmaker Jay Corcoran captures the impact of AIDS on peoples lives. Corcoran’s three films; Life and Death on the A-List, Undetectable, and most recently, Rock Bottom, track the evolution of the AIDS epidemic since 1993.
