Marketing Female Sexual Dysfunction
Leonore Tiefer, Ph.D. introduces an educational campaign that challenges the myths promoted by the pharmaceutical industry and calls for research on the many causes of women’s sexual problems.
The pharmaceutical industry wants women to think that sexual problems are simple and offers drugs as magic fixes. But positive sexual experiences require accurate, unbiased information.
The FSD-Alert […]
eMarketing for the Pharmaceutical Industry
The User Generated Content Revolution — Understand how Your Reputation is Being Effected and What to do About It
People aren’t only searching online for information about your brand, products and services. They are talking about you! Reputation monitoring and management is more important than ever because consumer patients, physicians and bloggers are now shaping the […]
