The Digital Health Revolution – An E-patient Speaks

After being diagnosed with Type I diabetes, Amy Tenderich went to one of the first places many Americans go for health information: the Internet. Unfortunately, Tenderich had a hard time finding useful and relevant health content. Rather than complaining, Tenderich decided to put her considerable writing skills to work and launched DiabetesMine.com.

Today, DiabetesMine is one of the world’s most well-regarded health blogs. In this installment, Tenderich speaks about her experiences writing her blog and what its like to be a bona-fide e-patient. For more on the e-patient phenomenon, please see this interview with Susannah Fox of the Pew Internet & American Life Project

The Digital Health Revolution is a biweekly WebTV show featuring the people who are using and making the digital technologies that are reshaping health around the world. Join host Fard Johnmar every two weeks to explore the people and technologies reshaping healthcare.

ScribeMedia is a convergent media company that helps organizations in health care, media, technology, and cleantech develop and execute new media strategies. ScribeMedia develops Web-based software applications such as social media platforms, live video webcasting tools, e-learning applications, and contest web sites. ScribeMedia produces media such as concerts, conferences, documentaries, TV and WebTV shows. ScribeMedia helps customers reach their target audience in new and engaging ways.

To view all episodes, please visit the Digital Health Revolution home page.

 

 

Brand Design for Health Care Business Advantage: Communications as a Strategic Lever

David Miller: Partner & Director of Brand Strategy, STOKE, discusses brand design at the Healthcare Communications Forum, hosted by Insight Forums.

Health care marketers face significant challenges to developing clear brands. The clutter of messages about “quality,” the barrage of “world-class” technology claims, and the proliferation of “Institute” names has resulted in a vast sea of sameness. Leading organizations in other industries – among them Starbucks, Target, Whole Foods, and Apple — are using the principles of brand design as a strategic driver, and an effective platform for market differentiation.

This session provides insights into how brand design is being and can be used in the context of health care to create high-performance businesses.

Watch this session and you will learn:

  • How brand design correlates to business performance
  • How to measure the performance of your brand and compare it to your competitors’
  • How to integrate brand design into your strategic planning and to organize brand design programs within your organization
  • How to use brand design to shape your customers’ perceptions

David Miller

David Miller
Partner & Director of Brand Strategy, STOKE

David Miller has a diverse background in strategic marketing and brand development. As a founder of STOKE, a Seattle-based brand design firm, he works with leading health care, financial service, technology, and consumer product clients, using research and strategic planning to guide clients to the organizational change and market positioning that creates winning brands.

Mr. Miller has worked with GE Healthcare, Starbucks, McDonalds, Swedish Medical Center, Colliers International, Callison, Fred Hutchinson Cancer Research Center, AAA, Safeco, The Bill and Melinda Gates Foundation, the University of Washington, and Children’s Hospital. His work has been recognized by Advertising Age magazine with the “Newspaper Marketer of the Year” award, and The Puget Sound Business Journal recognized him as one of Washington’s “40-under-40,” placing him among the top young business leaders in the Northwest. He was named as one of Graphic Design USA’s “50 People to Watch.” A noted public speaker and guest lecturer at the UW’s MBA program, his writing has been published in Brandweek, HOW Magazine, Communication Arts and Marketing.

Mr. Miller has served as President of Marketing Communication Executives International (MCEI), on the board of The Fred Hutchison Cancer Research Center-Business Alliance, and as board chair to the American Marketing Association in Seattle.

Courteous and Efficient Self-Service: Methods for Increasing Patient Satisfaction

Stephanie Monette, Senior Systems Analyst, St. Mary’s Health Plans talks about increasing patient satisfaction at the Healthcare Communications Forum, hosted by Insight Forums.

One of the best ways to improve customer satisfaction in any field is to empower those customers to tend to their own needs to the greatest degree possible. Happily, embracing such a philosophy self-service benefits the service provider as well by reducing the load on the call center and thereby lowering costs.

St. Mary’s Health Plan has achieved this twin outcome by deftly applying Web technology to its patient interactions. Members have online access to eligibility requirements, referrals and authorizations, claims status, and much more, and satisfaction rates have increased as a result.
This session will detail how St. Mary’s came to implement its self-service program, the business and technology challenges it faced when doing so, and the benefits it realized as a result.

Stephanie Monette

Stephanie Monette
Senior Systems Analyst, St. Mary’s Health Plans

Stephanie Monette has been in the healthcare industry with Saint Mary’s for 15 years. In that time, she has held many positions in several departments: claims, provider relations, member services, and client services. Now Senior Systems Analyst, she participated in the implementation of Healthx for Saint Mary’s online enrollment, and member, provider, and employer services.

Ms. Monette is now the superuser and trainer, and is responsible for the activities related to system support, maintenance, development, utilization, and enhancement of Saint Mary’s Health Plans computer databases. She is very active in the Northern Nevada Association of Health Underwriters and has held the positions of Secretary, Awards chair, State Secretary, and currently, local President.

Meeting the Technology Challenge: ROI, TCO & Other IT ‘Gotchas’

Elizabeth Gooding, President, Art Plus Technology, leads a technology panel discussion at the Healthcare Communications Forum, hosted by Insight Forums.

Technology systems that are fully up to the task of producing effective health care communications require more than just composition and output solutions – in fact, there are a multitude of moving parts that must be orchestrated, and many of the issues they raise aren’t even purely technical!

This session delves into the design, programming, and business influences that must be addressed lest even the best-intentioned initiative be derailed. Our panelists describe how today’s leading offerings address these issues and will share their perspectives on what the future may hold.

Moderator
Elizabeth Gooding, President, Art Plus Technology

Panelists
Pete Ranft, Account Manager, Exstream Software
Mark Patton, Chief Operating Officer, Healthx
Robert Wickham, Senior Vice President for Operations and Strategy, NEPS, LLC

Communications as an Agent of Change: Pitney Bowes Builds a “Culture of Health”

Dr. Brent J. Pawlecki, Corporate Medical Director, Pitney Bowes Inc., presents “A Culture of Health” at the Healthcare Communications Forum, hosted by Insight Forums.

Recognizing that an organization’s overall success requires a healthy, engaged, and productive workforce, Pitney Bowes has created a “Culture of Health” that promotes healthy behaviors among employees, prevents disease and related complications, and results in overall long-term financial savings.

This session illuminates the steps Pitney Bowes took to promote a healthy lifestyle for its employees, a commitment that ultimately garnered recognition by the National Business Group on Health as a Best Employer for Healthy Lifestyles, and distinguished it as one of only five companies to be honored for three consecutive years as a Platinum Award winner.

Viewers will go inside Pitney Bowes’ award-winning experience and learn about the theory behind the Culture of Health, the components of the program, and the financial outcomes it generated.

Dr. Brent J. Pawlecki

Dr. Brent J. Pawlecki
Corporate Medical Director, Pitney Bowes Inc.

Dr. Pawlecki serves as the Corporate Medical Director, overseeing all health related issues and services of the organization, including the Pitney Bowes’ award-winning corporate clinics and wellness programs and the Absence Management Department. In addition, he serves as corporate medical consultant and as Chief HIPAA Privacy Officer. Dr. Pawlecki works closely with the integrated functions of Disability, Safety, and Worker’s Compensation, as well as the Health Care Strategy Group and the Crisis Management Team to direct corporate health and productivity for the global organization. Currently, he is heading the efforts of the global Pandemic Preparedness Team for the corporation.

Dr. Pawlecki completed his undergraduate and medical school training at St. Louis University, in St. Louis, Missouri. He completed a combined residency in Internal Medicine and Pediatrics in Connecticut at Bridgeport Hospital/Yale University. Since that time, Dr. Pawlecki has worked in the Emergency Department and in private practice before becoming involved as a medical director for a 70-site physician practice management group. He joined Pitney Bowes in 1999 as Associate Medical Director, and now serves as its Corporate Medical Director. He has completed the degree of Masters of Medical Management at the University of Southern California’s Marshall School of Business, and is actively involved in numerous professional and community organizations.

Personalization, Privacy, Technology & Culture: Key Ingredients to Weigh & Balance

Steve Weissman leads a panel discussion at the Healthcare Communications Forum, hosted by Insight Forums.

A lot of times a hospital will have a family member calling on behalf of the injured or sick person. There is a need to communicate health care related information to someone other than the recipient of care. How does a hospital obtain permissions and ensure the family that their information will not leave the building?

The caregiver is often the last stop before a loved one is placed in a nursing home. Meeting the caregiver’s needs is as important as meeting the patients needs.

Successfully creating, producing, and delivering effective health care communications requires maintaining a precarious balance of especially complex issues: e.g., retrieving and presenting personal information on an EOB while still complying with privacy regulations, or imparting important program information to audiences of varying ages and ethnicities – and using the same technology backbone to achieve both!

This session explores these issues with a group of panelists selected specifically for their expertise in each of the key arenas. After watching this session, you will better understand the process, technical, and economic tradeoffs you’ll contend with when optimizing your communications process.

You’ll be better able to:

  • Protect sensitive information while still providing access to it
  • Achieve timeliness and completeness
  • Orchestrate your systems components
  • Avoid cultural land mines
  • and more!

Moderator
Steve Weissman, Senior Analyst, Art Plus Technology

Panelists
Brian McKeen, Second Vice President for Compliance and Privacy Officer, AFLAC
Judy Roark-Mackey, Director of Marketing, Summit ElderCare
Christopher Nicholson, Director of Strategic Communications, Humana Inc.
Denise Miano, Chief Technology Officer, NEPS, LLC

Knowledge, Standards, and the Healthcare Crisis

There is widespread acknowledgement that our healthcare system needs radical transformation since:

  • All patients are at risk for receiving poor health care, no matter where they live; why, where and from whom they seek care; or what their race, gender, or financial status is[1]
  • Healthcare is increasingly more expensive and less accessible[2], with more than 46 million uninsured in the U.S. from every age group and at every income level, 8 out of 10 being in working families[3]
  • There is a knowledge void – the healthcare community is drowning in oceans of information, yet doesn’t know the best ways to prevent health problems and treat them cost-effectively.[4]

In this next series of posts, I will offer an answer to this daunting question: What can be done to drive continuous improvements in care safety, quality and efficiency, which would enable people to remain healthy longer, manage chronic conditions more effectively, and receive the best possible healthcare delivered in the safest and most economical way?

My answer focuses on the creation, use and evolution of valid health knowledge. Why? Because, I contend, the quality of care would improve dramatically and costs would drop precipitously if everyone:

  • Knew the best ways to prevent illness, to avoid complications of chronic diseases, and to treat health problems in the most effective and efficient manner
  • Used this knowledge to promote wellness, self-management, and recovery
  • Participated in evolving this knowledge to make it ever-more useful and effective.

So, what would it take to foster widespread knowledge creation, use and evolution in our healthcare system?

Well, since knowledge emerges from information,[5] it is essential that both consumers/patients and providers have access to useful health information, including patient health data, care outcomes, and evidence-based guidelines. Furthermore, the information must be presented in a way tailored to each persons needs and be made available whenever it’s needed. Unfortunately, this is much easier said than done for many reasons.

One daunting core problem involves exchanging patient data between disparate electronic record systems. After all, knowledge can’t grow and care can’t improve unless patients share their health information with their providers, providers share patient information with each other, and researchers have access to this information to develop evidence-based guidelines. And this must be done in a convenient and secure manner that protects patient privacy.

With cost estimates for developing a national health record system enabling patient data exchange being between $100-276 billion,[6] the question is, why must it be so expensive? Aren’t there any easy, inexpensive ways to do it? Let’s examine these questions.

One way to reduce health information exchange costs is by developing and using standards that promote interoperability between disparate health record systems.

Standards are models, principles, policies, or rules that provide an agreed-upon framework for doing and understanding things. When it comes to health information exchange and knowledge growth, at least two types of standards come into play: data and technology standards. These standards describe how health data are categorized and defined, how health outcomes and healthcare performance are measured, how healthcare knowledge is used, and how different software systems communicate with each other when exchanging data.

In my next post, I examine this double-edged sword of standards, pointing out their benefits and the thorny problems they create.

References:

[1] The First National Report Card on Quality of Health Care in America by RAND Corp (2006)

[2] Health Care Coverage in America: Understanding the Issues and Proposed Solutions by The Alliance for Health Reform (March 2007)

[3] The Current Situation – WellnessWiki

[4] The Knowledge Void – WellnessWiki

[5] DIKUW Blog

[6] Linking Providers Via Health Information Networks by The Alliance for Health Reform (2006) and
Dying for Data by R.N. Charette (2006)

Steve Beller, PhD